Funny how the world works.
Just yesterday I met with the local Portland bike messenger crew about their upcoming event (I'm writing a story on it for Dirt Rag). During our conversation we talked about how the bike industry is so enamored with the messenger scene.
My take is that as the major brands in the bike biz become more and more corporate and lacking in soul, the purity and hardcore edge of the messenger lifestyle become that much more attractive.
Now this morning, I see this over at AdRants, "Lincoln Goes For Bike Messenger Street Cred Without Permission." This is a very sad attempt by Lincoln to connect with a younger crowd. I hope the messengers featured in the ad can find some good legal representation.
I can't stand it when automakers use bikes to help sell cars...even though the marketing side of me understands why it's so effective. In my opinion, our society's obsession with cars and the resulting traffic, pollution, accidents, etc... that they cause, is the single largest deterrent to getting more people on bikes.
In a perfect world, the bike industry wouldn't have to be so reliant on the huge amount of money that automakers pump into our industry in the form of big, expensive, full-page ads in our magazines or as titles sponsors of our teams and events. It would be interesting to do a study to find what percentage of sponsorship and advertising dollars in the bike industry are from automakers.
Obviously cars have helped our sport grow (how else would we get to all the races?) but it just seems strange to me that from an advocacy standpoint cars are our biggest enemy...but then we all love them when they give us money.