Freelance writer extraordinaire Roy Wallack has just launched a new book, "Bike for Life: How to Ride to 100."
He sent me a copy and I haven't read the whole thing but I can tell you that the interviews alone are worth the price of the book. Instead of some cheesy Q&A, he lets his subjects write an unedited memoir of their life in cycling. I've read the Gary Fisher and Mike Sinyard interviews so far and they're quite interesting. I'll post more about the book later.
We talked about his book and the idea of longevity and the effect of the baby boomers taking up cycling in growing numbers. He cited a stat by the SGMA that 80% of sporting goods (of which bike stuff makes up a large portion) are sold to people 40 and up (*correction: it's 80% of the 4% increase from '03-'04). He also speaks from experience. As an endurance and adventure racing veteran he is seeing more and more 50+ year-old participants than ever before.
I share Roy's enthusiasm that cycling is ripe to be the sport of choice for the baby boomers. This huge demographic can really inject major growth into the industry and I hope we are able to capitalize on this trend. The question is, how can the bike industry welcome these older enthusiasts with open arms? Stay tuned for more thoughts on this subject.
...and, by the way, Roy's blog will be launching soon ;-).