From the Surly Blog:
"This is our loving way of remembering back to the early 1990's when most bike parts came in a rainbow of fruit flavors. We did a very small one-time-only run of these hubs, so once they are gone, they are gone. We will not make any more and we haven't stashed any away for those of you that didn't get this message soon enough."
Can Surly revive the love of purple anodized parts? It seems like pink ano is popping up everywhere (at least around Portland) so I guess anything's possible.