For anyone in the bike industry with grand visions of Americans taking up cycling in droves and becoming real enthusiasts, read this sobering article that tells the sad-but-true-truth about the Lance Effect.
It starts out like this:
"I was so inspired by Lance Armstrong's seventh consecutive Tour de France victory that I decided to take up cycling.
7:30 a.m. -- Bravely enter garage in search of ancient Schwinn bicycle that I had not ridden in at least 20 years.
7:40 a.m. -- Locate something that looks like a bicycle behind 20 tons of Christmas decorations, unused lawn tools, spider-web-encrusted paint cans and several half-filled bags of fertilizer that long ago turned to concrete.
8:05 a.m. -- Extract bicycle from pile, a task that leaves me so winded that I have to adjourn to the couch for a short, restorative nap...