Just noticed that Soma Fabrications is the first bike company to purchase ad space on this popular bike blog directory. Currently, the "Bicycle Blogs" directory lists 168 blogs, making it the most comprehensive directory on the web (although a new one has recently sprouted up).
Is this the first ad buy from a bike industry manufacturer on a blog-related site? If it is, kudos go to Soma for leading the charge. This trend will continue as more of the industry realizes that blogs are reaching an ever-increasing number of their potential customers.