For some reason I just received my August 15 issue of Bicycle Retailer and Industry News Magazine (BRAIN). It must have gotten lost in the mail. I still think it's crazy they don't have more content on their website, but I digress.
I read with interest a cover story titled: "Internet Sales, Marketing Continue to Blossom." It was a good article but I was quite surprised to not see blogs mentioned in any way, shape or form...not even a passing reference.
Does anyone else think this is strange? Haven't blogs had an affect on consumers' buying habits online?
According to a Marketing Sherpa survey from October 2004, when people were asked where they go online first to "find out more about a product or service," 64% of them said a search engine. Now, given that we all know how blogs are frequently among the top results for many search queries, I think this fact alone is testament to how blogs have affected e-commerce.
I know at least one webmaster from a major bike brand reads this blog. I'm curious as to how much inbound traffic they get to various product pages from blogs. I imagine it is more than a significant amount.
So which is it: Does a large part of the bike industry still not fully understand this new medium? Or are my glasses covered in blog fog, making it impossible to see the picture clearly?