From the Creating Passionate Users blog, comes this great comparison of "old-school marketing" and what they call "neo-marketing". Every marketing, PR, and sales person should print this out and stick it in their cubicle. These are not just buzzwords and trends, they are the new reality.
The larger, dominant brands in the bike industry that are still clinging to the old-school paradigm are at risk of slowly but surely losing market share. And do I even have to mention that a well-executed company blog can achieve everything in the neo-marketing column?
When you read through this, which brands come to mind? Is your company still "old-school"?