Just FYI, the people that read and comment on this blog are smarter than I am. My posts just get things started, but most of the time, the comments are where all the action is. So, if you're not reading them you're really missing some great insights.
Here's an excerpt from a recent comment by the Cannondale blogger that pretty much sums up what I've been trying to say for months now:
"To me, that’s what this is all about….being able to share cool information, excite, inform and get back opinions one way or another. This new way of corporate thinking is a hard sell, but I think I’m winning them over. In fact, we’ve recently made a major decision to start being much more open with our dearly held secrets here at Cannondale (you heard it here first!) not because we have to, but because in the end, we’ve got some great information that’s worth sharing, and it’s what our riders want from us. I like to think I had a lot to do with this recent change of heart and mindset here at Cannondale.
There’s no doubt that blogging is a very powerful tool… not just for us on the BradBlog and the RaceBlog but also as a tool for content management for our websites. We’re starting to incorporate the technology as a solution across the board world wide. It’s very exciting but will, I’m sure, take a while for people here to fully comprehend it and embrace in all its forms (especially those at the top)..."
Cannondale has always been a product innovator and it'd be great to see them lead the charge as a communication innovator as well.