Janet Maurice, frequent commenter here on JRA and web/blogmaster for Cannondale Corp. attended the recent BlogOn event in NYC.
She was featured in an eWeek.com article which also mentioned McDonald's upcoming move into employee blogging. Here is her quote:
"Like in the IT world, 'geek' is a good term in cycling. A lot of people take pride in their 'geekdom,' and this fact plays right into blogs," said Maurice. "Blogging allows us to communicate to our community in an authentic, real, passionate way. We can do that whenever and however we choose to do it."
Good to see Cannondale sending someone to this conference. They've always positioned themselves as the most innovative bicycle company so I guess it makes sense that they're the most innovative marketers in the industry too.