Apparently, the recent leaked photos of SRAM's road components were not just a publicity stunt. These products are the real deal and are already making waves at Eurobike in Germany. Check this bit just reported on BicycleRetailer.com:
Meanwhile, SRAM was drawing crowds with the first public display of its road group, along with displays of a new 9-speed internal hub and a freeride concept bike that includes a new long-travel RockShox fork. All three are expected to be on ’07 lines.
And this quote from SRAM's PR guy:
“We’re actively selling this to OE’s right now,” ...he said about the road gruppo, which will include shifters, brakes, bottom bracket, cranks and cassette. Zimberoff said the group will likely be released at two high-end price points."