Looks like The Discovery Channel has found a creative way to leverage Lance's heroic status. They've produced three new animated videos that connect some of their own characters (like the Crocodile Hunter and those chopper guys) to the Discovery team.
The quirky little videos portray Lance and his teammates as a team of superheros with the slogan, "We Can Do Anything."
This is a smart viral marketing move for The Discovery Channel, as I'm sure these will spread like wildfire through the web. I like how they've waited long enough after the Tour media frenzy to help avoid Lance burnout and I think the public is ready to accept Lance into his new role as The Ambassador of Cycling.
[hat tip to Adrants]