Blogging made the front page of the June 15 BRaIN Magazine. The story, "Companies Learn to Blog the Bikeosphere" was written by Chris Lesser and featured a few bike bloggers including myself, Tim "Masi Guy" Jackson, Tram Line, and Surly.
It's great to see BRaIN spreading the word about blogs to more folks in the industry and Chris did a great job of explaining what they're all about.
As for my quote, I think the first part came out sort of strange, so here's an explanation.
First, the quote:
"Think of how many sales guys love working in the industry and just love their jobs. Right now, what's the avenue for them to convey their enthusiasm? It's Interbike, it's meeting people at Sea Otter, it's a couple days of the year."
The explanation:
This industry runs on passion. Most people aren't in it to get rich, they just love bikes and they love what they're doing. I think blogs are a great way to convey that passion to more people; whether you're a product manager, a brand manager, a shop owner, a CEO, garage innovator, whatever. Blogs can be like a year-round trade show conversation; a virtual trade show booth for you to show your customers what you're all about, convey your brand's values, display your products, and most importantly, a place to connect.
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