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June 06, 2005



This commercial gives me chills... not only does it say wonderful things about the bicycle, the guy riding the bike looks like someone who once whipped a beer can at me out'n his pick-'em-up truck.

This may do more to endear rednecks to cycling than anything the industry could ever produce. The commercial lives on Errol Morris' website, so I assume he made it? He's a true hero, like Michael Moore but without the bombast, distortion and self-promotion...

On the one hand, I'm disappointed he's making commercials. On the other hand, he made THIS one!

Jonathan Maus

I agree with you. I can't believe the Miller execs. decided to end this campaign. Hopefully Errol Morris gets another high-profile commercial gig.

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