I just realized that as of last April, MSNBC has added a bunch of content providers to their stable including BIKE Magazine.
According to the official press release, they're adding Bike Magazine columnists to the "Active Travel" section of their website.
Right now, they're running this great article by ex-WTB marketing guy Mel Bearns.
Cheers to Primedia for this great partnership and I hope it leads to even more exposure for cycling down the road. Hopefully we see the other big cycling publishers like Hi-Torque, Inside Communications and Challenge leverage their writing staff in the same way.
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