This just in from Bicyclenewswire:
There's a new magalog hitting mailboxes nationwide in the next few weeks. Part catalog, part magazine, Preem is yet another player looking to capture a part of the lucrative high-end road market.
It will be published quarterly by Alan Friedman, a long-time bike industry marketing veteran who has worked for Carb-BOOM! among others. According to Friedman:
"Preem showcases innovative road cycling products that aren't in wide-spread retail and catalog distribution. It is mailed to a list we've developed of road cycling enthusiasts who have the interest and income to buy high-end products."
I like what these guys are doing. They're providing a valuable service to an underserved market. Is this a sign that the uber high-end, obscure, weight weenie market is starting to mature and become more mainstream? Is there no stopping this trend of high-priced bikes?
Look for Preem at Interbike in booth 206.
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