Donna Tocci stands up for Kryptonite

Almost a year after the crisis, Kryptonite's PR Manager Donna Tocci has re-engaged the blogosphere.  Being the responsible PR person she is, she is monitoring blogs for mention of her brand.  In doing so recently she came across the Naked Conversations blog.  They're writing a book about business blogging and their chapter titled, "Doing it Wrong" features many references to Kryptonite.

Tocci contacted them and several emails ensued.  The result is a very illuminating post from Naked Conversations.  I highly recommend looking through the dialogue in the comments...it's an amazing look at how a company deals directly with feedback (and it's not all good).

There is also a follow-up post that asks the questions:

1. Has Donna Tocci's comments changed your opinion of Kryptonite?  If so is it for the better or for worse?

2. If you had a bike would you buy a Kryptonite lock for it?

Again, be sure to read the comments by some very respected PR/blogging experts.

Interestingly enough, the same day I noticed the Naked Conversations post (I read that blog nearly every day), I received an email from Donna too.  We've been emailing back and forth and I will post something about our conversation in the next day or so.