"Skidstrong" is a new brand of fixed gear bikes and accessories that will target the messenger crowd. Gary Boulanger - Cycles Gaansari founder and former PR guy for Pacific Cycle - is launching the brand to:
"raise awareness and funding through the promotion and sales of fixed-gear bicycles, accessories, components and clothing, for the Bicycle Messenger Emergency Fund (BMEF), a nonprofit organization established in 2001 to provide financial assistance to injured bicycle messengers around the world."
Proceeds from the sale of all products will benefit the BMEF and the bikes will be made in Ohio.
More info at Gary's shop blog, The Bike Evangelist. The Skidstrong website is coming soon.
Wow. That is really, really cool. Gary has done some great things with his store and bikes. I have always been impressed with his work. I used to really enjoy following his "diary" in BRaIN a couple years ago. I hope he gets a lot of business through Skidstrong. The logo is awesome! I'll have to get a shirt I think (but don't tell my bosses).
Tim Jackson
Brand Manager
Masi Bicycles
Posted by: TimJackson- Masiguy | September 11, 2005 at 07:42 AM