Some of you might remember a previous post I made about the power of blogs in search engines. My opinion is that search strength alone is reason enough for businesses to take blogs seriously.
To illustrate this I thought I'd point out a recent search that led someone to my blog.
As you can see in the screenshot, when this person typed in "sram road components" into the MSN search engine, one of my posts from just last week was returned in the #1 slot. Right above none other than SRAM.com.
And guess what?...I haven't done any special search engine marketing or paid a dime for advertising of any kind.
Lucky for SRAM, I'm just a harmless industry geek and not a disgruntled customer with an axe to grind.
Blogging certainly helps, but SRAM's placement is due more to their completely "unoptimized" web design (e.g. a SE-unfriendly online brochure that's heavy on Flash and so forth) than anything to do with blogging. The first SRAM hit from MSN search is their "About" page with "Road" being in the address of their Asia office in Taiwan.
Posted by: Fritz | September 12, 2005 at 08:55 AM
Fritz:
That's a good point...but SRAM is just one of many examples I could have used.
Posted by: Jonathan Maus | September 12, 2005 at 09:08 AM
Okay, other examples: Up until fairly recently, various combinations of "{boulder|denver|colorado} bike to work day" resulted in my sucky web pages ranking way above official resources on the event. :-)
Posted by: Fritz | September 12, 2005 at 03:36 PM
You guys see the new Google blog search?
Posted by: George (Donut Guy) | September 15, 2005 at 06:49 PM